Celestia
Branding, Motion Graphics & Illustration
Celestia is an haircare line inspired by magical girl animes. Celestia helps girls become their inner magical girl by transforming their hair into dreamy anime colours. By matching with strong female characters and undergoing their own personal transformation, girls can embrace their femininity and boost their confidence. For this passion project I designed the branding, created illustrations, and animated a 2D motion graphic video.
Brand Video
I created a 2d motion graphic brand video explaining how Celestia can transform your look and heart. I wanted this video to resonate with girls who struggle with self-doubt. By using Celestia girls can go through their own magical girl transformation and change their image and confidence. This video reflects brightness and hope, motivating the audience that they can also be beautiful and strong. I used game-style music with illustrations that mimic girly anime scenes. It’s a kawaii, upbeat video that inspires girls to transform into their very own magical girl!
