Miniso Canada
Digital & Print Marketing Graphic Design
Miniso is a Japanese-inspired lifestyle product retailer. Inspired by minimalism and cute Asian styles, I assisted the marketing team with designing emails, social media posts, website graphics, print materials, product photo retouching and animating motion graphic videos. I kept a kawaii style throughout the graphics like flowy shapes, soft colour palettes and bubbly design elements. It was important to Miniso that I was able to showcase promotional deals and sales in a cute, engaging design.
Social Media Videos
I worked on video content for in-store use and social media. I went for playful colours and shapes to reflect the cute influence of their products while making the information eye-catching and easy to intake.